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CHEAT SHEET

How to calculate the 
Return On Investment
of your Loyalty Program

Find ROI formulas & examples, plus practical tips to calculate the ROI of your loyalty program and specific campaigns - without complex spreadsheets.

 

Understand the simple way to measure loyalty program ROI:

  • Incremental Revenue
  • Loyalty Program direct and indirect costs
  • Incremental Direct Variable Margin
  • Implementation & Impact risk

PLUS: frequent mistakes to avoid!

LOYAL GURU IS TRUSTED BY LEADING RETAILERS ACROSS THE GLOBE