CHEAT SHEET
How to calculate the
Return On Investment
of your Loyalty Program
Find ROI formulas & examples, plus practical tips to calculate the ROI of your loyalty program and specific campaigns - without complex spreadsheets.
Understand the simple way to measure loyalty program ROI:
- Incremental Revenue
- Loyalty Program direct and indirect costs
- Incremental Direct Variable Margin
- Implementation & Impact risk
PLUS: frequent mistakes to avoid!
LOYAL GURU IS TRUSTED BY LEADING RETAILERS ACROSS THE GLOBE