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CHEAT SHEET

LOYALTY PROGRAM NAMES. THE SECRET SAUCE FOR CHOOSING THE PERFECT ONE!

The name of a loyalty program holds significant importance in shaping customer perception, generating engagement, and fostering brand loyalty.

 

Are you wondering how to come up with names for your loyalty program, its tiers, its currency or its differentiating factors?

Want to choose a loyalty program name your customers will love?

There are several factors to consider!

The loyalty program name should:

  • align with the brand's identity
  • be simple yet memorable
  • convey the program's benefits or rewards and
  • avoid potential legal issues.

Follow our guide and worksheet. Download now and get our FREE 3-step template.

LOYAL GURU IS TRUSTED BY LEADING RETAILERS ACROSS THE GLOBE